Recap: How an Author Uses WordPress to Grow Readership and Sell Books
Detroit author and Metro Detroit WordPress member Sylvia Hubbard was our guest for the November meetup. Here are notes from her presentation.
Step 1: Have a website that’s easily found
Step 2: Provide all your contact information, website, physical address, email, phone number, social networks, evaluation forms
Step 3: Include a book page
Step 4: Include your biography
Step 5: Add a blog
Step 6: Use feeds
Step 7: Use easy to remember URLs
Tips from Sylvia
- The closer you get to the money, the closer you get to the sale.
- My social networks serve as breadcrumbs to my website.
- Intertwine other characters from other stories.
- Password protected stories: passwords are embedded in books they have to buy.
Rules for Writers
- Post regular updates
- Add pics/videos/audio
- Don’t always sell book
Love that WordPress allows Sylvia to post feeds. Google Calendar feeds right into the sidebar. Press This to post reviews on your own author site.
What WordPress Has Done Over the Past Year for Sylvia
- Increased my SEO
- Can easily add subscription services and forms I control (readers with most comments are rewarded with $25 gift card)
- Use Google Alerts to track mentions
- Increased stats, searches and stays
- Organized my literary world
- Understand what my readers want from me
Can’t find out marketing effort for three months, when the royalty check comes in.
Resources for Self-Publishing
- Use Amazon for publishing your works. Their resource center provides info you need to publish to Kindle, print or audio.
- Smashwords loads your book to all the ebook distributors. Smashwords takes a cut off the purchase price. They upload your book every two months to Apple Books.
- Dan Pointer – godfather of self-publishing. Great resource for all things related to writing your book, publishing, promoting, and running your book business.
- PayLoadz: Sylvia uses it for exclusive books. There’s no cost if you don’t sell over $100 in one month. Will charge client and send the book.
- E-Junkie: Another option for selling your books.
Every fall Sylvia organizes Annual Essence of Motown Literary Jam & Conference, a literary conference for writers in the metro Detroit area. This year she was able to get support from 360 Digital, a Michigan based publisher/printer that produced the conference program book, Awesome Detroit and the National Writers Union, which helped to pay for the conference.