November 2017 – 5 Ways to Rock a Blog Without Losing Your Cool

Thank you to all who came out for our November Meetup! It was a great success and everyone I talked to about it loved everything Sylvia had to say about blogging.

 

Sylvia Hubbard

Sylvia Hubbard is a Detroit author and founder of Motown Writers Network. She has published over 40 books on suspense romance and one book on Internet Marketing for Writers. She presented various tips and tricks on the basics of blogging, how to organize, monetize, and get content to keep your blog up and running for 365 days without driving yourself to distraction.

 

The Basics of Blogging

“Blogging is part of social media, you should engage.” – Sylvia Hubbard

The presentation started by going over the basics of a blog. A blog is a collection of regularly updated articles or stories on a website, sometimes written in an informal or conversational style as well as more formally or as a case study.

Why Blog?

A blog helps you establish authority, as well as creating opportunities for you and other people. By establihsing authority and blogging consistently you become a thought leader in your space, while helping other learn from you and your work. There are a lot of different ways and things you can blog about as well.

Different types of Blogs

The variety of different blog types help you to fit into the niche that you want. We went over a few different types:

  • Personal – Mommy Blogs, Cooking, Kids, Birdwatching, etc.
  • Corporate – Healthcare, Marketing, Web Design, Accessibility, etc.
  • By Genre – This could cover specific topics in each category. Mommy Blogs, Web Design, etc.
  • By Media Type – Video Blogs (YouTube), Photo Blogs (Flickr), Audio Blogs (Podcasts), etc.
  • Combination of Types – Sometimes people combine all of there stuff into one, and separate the categories, which works just as well. It also gives your users more insight on who you are as an individual, professionally and personally.

The web being what is is today, there are a variety of tools to help you get a blog up and running, most of the time for little to no cost.

Blogging Platforms

The blogging platform you choose matters. The short list of Blogging platforms that you are free to explore: WordPress.com, WordPress.org, Blogger, YouTube, Tumblr, Medium and More. Though our Meetup we are partial to WordPress, the other options out there work well in a variety of circumstances.

One of our leaders, Deborah, wrote a blog post on WordPress.com vs WordPress.org that has a great comparison of features.

Based on the presentation, Sylvia describes WordPress:

WordPress.com is like an apartment. You can’t change the complete structure, or move everything around. But some things can be changed to your liking.

WordPress.org is like a House. You are open to do anything you want. You can change the structure completely, make it look exactly like you want it to.

The platform you choose will depend on the content you want to put out, your audience, your preferences on how the platform works. You also want to take into account the must haves to gain and retain your audience.

Must Haves for a Blog

Whatever platform you choose, make sure that you give your users access to: Email Subscription, Feed-burner, and Sharing Tools. WordPress and Blogger have a widget for the various necessities.

If you want to do a blog about something you may have different types of content, using written words, spoken words or video. So you may use a combination of WordPress, Youtube and SoundCloud to host your blog posts. You should definitely strategize before getting to far ahead of yourself.

Strategy is Key – Organizing Your Thoughts

Your first step in anything is to plan, planning is a great habit to get into. I personally have a plan for the plan and a backup plan just in case. Sylvia suggests keeping a blogging journal and that you should set up an Editorial Calendar. Gather your ideas and make your decisions, the what, why and how.

What: Setting up any plan for anything is great.

  • What are you blogging about?
  • What is your plan?
  • What are your interests?
  • What are your goals? Present Goals? One Year Goals? Future Goals?

Why: Reasons for blogging.

  • Compare yourself to the competition.
  • Why should people buy from you? Read from you?
  • What should they care about your product or service?Do you have a product people want?
  • Why are you credible? Do you offer value or expertise?

How: Tailor a strategy.

  • How are you going to get new eyes on your content?
  • How will you get return visitors to buy/subscribe?
  • How will you generate drip income?

Once you have an answer to all of the above questions you can get started. Knowing what you want to blog about, why people should read your blog over the competitions and how you are going to get people coming back gives you a great backbone. After establishing that, work out your plan of attack and get going on your editorial calendar, plan of the next year of blogging with different types of content.

Types of Content for Your Blog

So overall you want to keep a theme for your blog and talk about your expertise and knowledge in the subject matter, but as mentioned before it can sometime spill into multiple niches.

Start with an introduction to the blog, tell the users about your story. Give the users the reasons why they should read your blog. Give the users a sense of what your pillar content and what they can expect to read on your blog with a variety of different ways to post.

Content + Consistency = Success

People say content is king, but consistency is queen and she wears the pants! – Sylvia Hubbard

Engage! Engage! Engage!

Posting Ideas – 52 Weeks in a Year

Each week you can post a few different ways that highlight your content. Sylvia showed us a different way to post every day of the week, users like consistency.

  • You can write 52 articles / quotes from your book / tag lines with explanations
  • You can make 52 videos (no more than a minute long)
  • You can take 52 pictures (high quality, no bathroom photos)
  • You can make 52 audio files or interviews with other authors (no more than 3 minutes long)
  • You can reuse evergreen material 52 times or reposts other authors resources
  • You can find 52 quotes
  • You can give 52 ways tips you’ve succeeded & failed at writing, publishing and marketing

Other Posting Ideas for Unique Traffic Increases

There are even more ways to post, these can specifically get you some unique traffic increases:

  • Collaboration – Two Heads are better than one, the sum is greater than the parts; you get the benefit of multiple author perspectives and appeal to more readers.
  • Strategic Alliances – Together you can response faster to market development and trends. You can easily develop a new combined strategy and share research or investment costs.
  • Guest Articles – You have the opportunity to get readership from the guest authors user base and vice versa. You bring in users that may not be typical to your blog.
  • Takeovers – Cross-over with different blog authors to take over there blog for a month. This way you get other bloggers traffic and the other blogger gets your traffic.
  • Linking – Definitely necessary to create the SEO that you need. You should link to links within your site and outside of your blog. Create material that people will link to, get that cross-pollination going.

Un-marketing

Remember: do not babysit, bandwagon or boast. Don’t just write something to have a presence. Do not jump on every trend, especially if it does not relate to your readers.

Talk about the subject, platform or brand, but don’t sell too much. You want to give value, give resources and share other blogs in your brand.

Work Smarter, Not Harder

Remember what you have done in the past to the best of your ability. Same as in like don’t make the same mistake twice. Be sure to evaluate your successes and failures and learn from them, then teach others, so thay don’t make the same mistakes. Learning and sharing is important for growth.

Don’t forget to keep to your goals that you set, develop new goals, hit them and exceed them. If you do not have relevant, consistant content and you are not engaging your audience you may not make it too far.

Content + Consistency = Success

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Author: Eric Malcolm

Front-End Web Developer, Designer & Strategist building usable, human-friendly and accessible websites, interfaces, and apps. Lead organizer for the Metro Detroit WordPress Meetup and lead organizer of WordCamp Detroit. Well-versed in a numerous aspects of the web.