November 2017 – 5 Ways to Rock a Blog Without Losing Your Cool

Thank you to all who came out for our November Meetup! It was a great success and everyone I talked to about it loved everything Sylvia had to say about blogging.


Sylvia Hubbard

Sylvia Hubbard is a Detroit author and founder of Motown Writers Network. She has published over 40 books on suspense romance and one book on Internet Marketing for Writers. She presented various tips and tricks on the basics of blogging, how to organize, monetize, and get content to keep your blog up and running for 365 days without driving yourself to distraction.


The Basics of Blogging

“Blogging is part of social media, you should engage.” – Sylvia Hubbard

The presentation started by going over the basics of a blog. A blog is a collection of regularly updated articles or stories on a website, sometimes written in an informal or conversational style as well as more formally or as a case study.

Why Blog?

A blog helps you establish authority, as well as creating opportunities for you and other people. By establihsing authority and blogging consistently you become a thought leader in your space, while helping other learn from you and your work. There are a lot of different ways and things you can blog about as well.

Different types of Blogs

The variety of different blog types help you to fit into the niche that you want. We went over a few different types:

  • Personal – Mommy Blogs, Cooking, Kids, Birdwatching, etc.
  • Corporate – Healthcare, Marketing, Web Design, Accessibility, etc.
  • By Genre – This could cover specific topics in each category. Mommy Blogs, Web Design, etc.
  • By Media Type – Video Blogs (YouTube), Photo Blogs (Flickr), Audio Blogs (Podcasts), etc.
  • Combination of Types – Sometimes people combine all of there stuff into one, and separate the categories, which works just as well. It also gives your users more insight on who you are as an individual, professionally and personally.

The web being what is is today, there are a variety of tools to help you get a blog up and running, most of the time for little to no cost.

Blogging Platforms

The blogging platform you choose matters. The short list of Blogging platforms that you are free to explore:,, Blogger, YouTube, Tumblr, Medium and More. Though our Meetup we are partial to WordPress, the other options out there work well in a variety of circumstances.

One of our leaders, Deborah, wrote a blog post on vs that has a great comparison of features.

Based on the presentation, Sylvia describes WordPress: is like an apartment. You can’t change the complete structure, or move everything around. But some things can be changed to your liking. is like a House. You are open to do anything you want. You can change the structure completely, make it look exactly like you want it to.

The platform you choose will depend on the content you want to put out, your audience, your preferences on how the platform works. You also want to take into account the must haves to gain and retain your audience.

Must Haves for a Blog

Whatever platform you choose, make sure that you give your users access to: Email Subscription, Feed-burner, and Sharing Tools. WordPress and Blogger have a widget for the various necessities.

If you want to do a blog about something you may have different types of content, using written words, spoken words or video. So you may use a combination of WordPress, Youtube and SoundCloud to host your blog posts. You should definitely strategize before getting to far ahead of yourself.

Strategy is Key – Organizing Your Thoughts

Your first step in anything is to plan, planning is a great habit to get into. I personally have a plan for the plan and a backup plan just in case. Sylvia suggests keeping a blogging journal and that you should set up an Editorial Calendar. Gather your ideas and make your decisions, the what, why and how.

What: Setting up any plan for anything is great.

  • What are you blogging about?
  • What is your plan?
  • What are your interests?
  • What are your goals? Present Goals? One Year Goals? Future Goals?

Why: Reasons for blogging.

  • Compare yourself to the competition.
  • Why should people buy from you? Read from you?
  • What should they care about your product or service?Do you have a product people want?
  • Why are you credible? Do you offer value or expertise?

How: Tailor a strategy.

  • How are you going to get new eyes on your content?
  • How will you get return visitors to buy/subscribe?
  • How will you generate drip income?

Once you have an answer to all of the above questions you can get started. Knowing what you want to blog about, why people should read your blog over the competitions and how you are going to get people coming back gives you a great backbone. After establishing that, work out your plan of attack and get going on your editorial calendar, plan of the next year of blogging with different types of content.

Types of Content for Your Blog

So overall you want to keep a theme for your blog and talk about your expertise and knowledge in the subject matter, but as mentioned before it can sometime spill into multiple niches.

Start with an introduction to the blog, tell the users about your story. Give the users the reasons why they should read your blog. Give the users a sense of what your pillar content and what they can expect to read on your blog with a variety of different ways to post.

Content + Consistency = Success

People say content is king, but consistency is queen and she wears the pants! – Sylvia Hubbard

Engage! Engage! Engage!

Posting Ideas – 52 Weeks in a Year

Each week you can post a few different ways that highlight your content. Sylvia showed us a different way to post every day of the week, users like consistency.

  • You can write 52 articles / quotes from your book / tag lines with explanations
  • You can make 52 videos (no more than a minute long)
  • You can take 52 pictures (high quality, no bathroom photos)
  • You can make 52 audio files or interviews with other authors (no more than 3 minutes long)
  • You can reuse evergreen material 52 times or reposts other authors resources
  • You can find 52 quotes
  • You can give 52 ways tips you’ve succeeded & failed at writing, publishing and marketing

Other Posting Ideas for Unique Traffic Increases

There are even more ways to post, these can specifically get you some unique traffic increases:

  • Collaboration – Two Heads are better than one, the sum is greater than the parts; you get the benefit of multiple author perspectives and appeal to more readers.
  • Strategic Alliances – Together you can response faster to market development and trends. You can easily develop a new combined strategy and share research or investment costs.
  • Guest Articles – You have the opportunity to get readership from the guest authors user base and vice versa. You bring in users that may not be typical to your blog.
  • Takeovers – Cross-over with different blog authors to take over there blog for a month. This way you get other bloggers traffic and the other blogger gets your traffic.
  • Linking – Definitely necessary to create the SEO that you need. You should link to links within your site and outside of your blog. Create material that people will link to, get that cross-pollination going.


Remember: do not babysit, bandwagon or boast. Don’t just write something to have a presence. Do not jump on every trend, especially if it does not relate to your readers.

Talk about the subject, platform or brand, but don’t sell too much. You want to give value, give resources and share other blogs in your brand.

Work Smarter, Not Harder

Remember what you have done in the past to the best of your ability. Same as in like don’t make the same mistake twice. Be sure to evaluate your successes and failures and learn from them, then teach others, so thay don’t make the same mistakes. Learning and sharing is important for growth.

Don’t forget to keep to your goals that you set, develop new goals, hit them and exceed them. If you do not have relevant, consistant content and you are not engaging your audience you may not make it too far.

Content + Consistency = Success

Favorite Plugins Shared at June 2017 Meeting

The June 2017 meeting was all about members sharing their favorite WordPress plugins. ManageWP, Duo for WordPress, iThemes Security, Zip Recipes, and Showcase IDX were discussed.

The June 2017 meeting was all about members sharing their favorite WordPress plugins.

Deborah (@redcrew) shared ManageWP (ManageWP Worker plugin directory listing), a plugin that automatically creates monthly backups of your WordPress installation. For $2 per month, you can get daily and on-demand backups. VaultPress is an alternative plugin with similar features.

Andy (@andymelichar) shared Duo for WordPress (Duo for WordPress plugin directory listing), which adds two-factor authentication to your site’s login. After you enter your valid username and password, you’ll need to prove your identity via SMS or push notification to your mobile device.

Andy also shared iThemes Security (iThemes Security plugin directory listing). This plugin guides you through securing your WordPress site, thwarts malicious attacks against your site, and notifies you of files that have changed on your site. An alternative plugin is WordFence.

Randy (@randywalker) told users about Zip Recipes (Zip Recipes plugin directory listing). If you frequently share recipes on your website, Zip Recipes makes it easy to format those recipes. Just type in your ingredients, directions, and other information, and this plugin will embed a gorgeous, printable recipe card in your post.

Jason (@jbigelow1) gave a demonstration of Showcase IDX (Showcase IX plugin directory listing), a powerful Real Estate listing tool. If you sell homes, this plugin is an inexpensive ($60 per month) way to present listings and saved searches on your website. Visitors can share these listings via social media. The agent can export contact information of potential leads. iHomefinder Optima is an alternative tool.

Takeaways from May 2017 WordPress Q & A Workshop

At our May 2017 Q & A workshop, our WordPress experts answered questions about website performance, web hosting, styling content, setup and configuration, child themes, and plugins.

I joined Eric Malcolm, Andy Melichar, and Randy Walker in helping our members with their WordPress questions.

Before we broke out into small groups, we had a good discussion among our Metro Detroit WordPress members about performance, themes, and identifying the goal for your site.

Here are the top takeaways from the workshop: Continue reading “Takeaways from May 2017 WordPress Q & A Workshop”

Recap of March 2017 Meetup: Distributed, Working Remotely at Automattic

Our thanks to Howard Dodd for taking notes from our March 2017 meetup.

Two Things About WordPress

  • WordPress 4.7.3 was released last week. Get updated quickly if you’re not on automatic updates. It includes important security & maintenance upgrades.
  • Two-factor authentication service Clef is closing down. If you are using it, you must seek an alternative before June 6, 2017.

Distributed, Working Remotely at Automattic

Our presentation was given by member George Hotelling, JavaScript Wrangler at Automattic, the company behind hosted, Jetpack, WooCommerce, Akismet, and other online services.

George spoke about remote work at Autommatic, how employees around the world communicate with each other, and work together in teams. Here are highlights from his talk:

Why work remotely?

  • There is a much wider job market
  • Quality focus time becomes available for deep thought work.
  • Structured flexible time can be very beneficial to the family.
  • The forgone commute has huge benefits in studied measures of happiness. The equivalent of a 67% raise for a $60,000 per year employee.
  • Automattic’s corporate culture is that all of the employees are fully remote.

Disadvantages of Working Remotely

  • Discipline can be difficult. Many potential distractions exist.
  • You must be diligent and thorough with communication. Document processes and write out thoughts so that details can be communicated.
  • Social isolation – you need to take the initiative to be social and make it a priority.

attendees listening to George Hotelling

Types of Remote Companies

  • Fully Remote – Employees are all over the world. The different time zones need to be considered. Space, autonomy, and authority needs to be distributed to keep things moving.
  • Partially Remote – Usually involves an office where colleagues have occasional meetings. In this scenario it is important to take the initiative to attend the meetings that are relevant.

Where is Remote Work Done?

  • Home
  • Coworking space. This was discussed at length, with many members recommending coworking spaces throughout metro Detroit. Randy Walker graciously published a post with coworking spaces in and around metro Detroit.
  • Wherever!
  • Traveling, out of town, hotel rooms.
  • Even on the road (as a passenger)

Communication is Oxygen!

  • Slack – This is a chat program for office and day to day work. Communication is generally asynchronous.
  • Screenhero (owned by Slack): Collaborative screen sharing tool. An invitation is needed to obtain it. It is highly functional and recommended, with high screen resolution.
  • Google Hangouts / Skype / Zoom – Video chats. It’s very important to understand text vs. video vs. audio. Text is easy to misinterpret. It lacks tone and nuance that could be essential to making a point.
  • IRL – In Real Life! Two or three company meetups are planned each year. Distributed companies travel a lot to encourage bonding and team building
  • P2 Theme: that is much like a Twitter feed. It is generally left open all day and serves as Automattic’s watercooler conversation point. Hashtags can be used to start a conversation thread and it is searchable!
  • Note that emails are minimized. – P2’s are the focus. All of the conversations are dropped into a searchable database and becomes a warehouse of accumulated knowledge.

Everyone who starts at Automattic does frontline support. It is part of the corporate culture and a lot is learned from this exercise.

Thank you to Grand Circus and A2 Hosting for their sponsorship of our meetups!

snowy view of Woodward and Grand Circus Park, Central United Methodist Church in the background
Our view from our meetup venue, snowy view of downtown Detroit

Coworking Spaces in Metro-Detroit

This question comes up occasionally, such as at tonight’s Meetup. The following is a list of coworking spaces in and around Detroit.


Royal Oak

The Office Coffee Shop


Metro Work Space

Mt Clemens

The CoLABorative



Ann Arbor


Frontal Lobe

This seems to change frequently, so I can’t vouch for how long this list is valid!